It’s been reported that actress Blake Lively is set to launch her own “lifestyle” website in the coming weeks, and insiders are comparing it to Gwyneth Paltrow’s Goop.

One publication said it will contain a selection of “curated fashionable items.” Perhaps we can expect to see a slew of fashion and beauty brands lining up to collaborate with the latest celeb-turned-blogger?

Lively has been the face of several fragrances and beauty brands – along with her famous husband.